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By replacing Holly Willoughby in its Christmas ad, M&S is heading in a woke new direction

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telegraph.co.uk

Emma. Ritland was once de Wilde’s personal assistant, so the two women already have a well established working relationship.

The advert is expected to be ‘much more glossy and high-end’ than past campaigns, the Mail on Sunday reports.M&S campaigns were already pretty glossy, so it’ll be interesting to see what de Wilde has envisioned for the brand.

One thing from which we can glean a sense of what is to come though, is its casting of Ritland. She may be an unfamiliar face to most Brits, but Ritland is an impressive figure.

In addition to modelling for powerhouse brands such as Chanel, Calvin Klein and Victoria’s Secret, she is an advisory board member of the Model Alliance, and a passionate campaigner against the harrassment, abuse and.

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