Holly Willoughby Dan Baldwin Britain BBC show Celebrity Holly Willoughby Dan Baldwin Britain

Holly Willoughby is on mission to make Dan Baldwin's firm a powerhouse

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is one of Britain's best-loved TV hosts, known to millions for her sunny demeanour and bubbly presenting style. But behind the cameras, Holly Willoughby is also revealing herself to be a savvy businesswoman – by helping her husband become one of the most influential figures in the entertainment industry.

TV executive Dan Baldwin has built his production company into a creative powerhouse, helped in no small part by his wife, who appears increasingly willing to present her husband's shows.

When the This Morning presenter recently announced she would be hosting Wim Hof's Superstar Survival – Mr Baldwin's latest series, which he has sold to the BBC – the 40-year-old failed to mention she had been signed up by her husband.

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