Fast-food restaurant Burger King has been banned from advertising their Rebel Whopper as "100% plant based" after it was revealed it is cooked on the same grill as meat.
Advertisements have been labelled as "misleading" by the Advertising Standards Agency, who claims the product is not suitable for vegans as it is cooked alongside meat products.
The watchdog found Burger King had also failed to make it immediately clear its new product was dressed with an egg-based mayonnaise.
It received complaints from consumers criticising the use of the claims "100% Whopper. No Beef" and "plant-based burger" in Burger King's marketing.
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