Beta Cinema to Launch Cannes Slate, Headlined By ‘Corvidae,’ With Its Own Chat Show (EXCLUSIVE)
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variety.comLeo Barraclough Senior International CorrespondentSales agent Beta Cinema is launching its Cannes Market slate, which is headlined by psychological thriller “Corvidae,” with a playful and novel approach.
The company has produced an entertainment show, in the style of a late-night chat show, featuring its sales team pitching its films and presenting exclusive clips from them.
Variety has been given an exclusive sneak peek at the show before it goes live on Friday.Beta Cinema CEO Dirk Schürhoff is the charismatic host of “The Beta Cinema Show,” filmed at the company’s offices in Oberhaching, near Munich, while Thorsten Ritter, exec VP acquisitions, sales and marketing, leads the house band on electric guitar.
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