managed to raise £55,000, and this figure is steadily increasing. At the time of writing, the accompanying petition garnered 13,343 signatures, reaching over three fourths of its 15,000 target in just a few short hours.
With the support of industry experts, The British Beauty Council, BABTAC and online influencers, the initiative is raising funds for the Hair and Beauty Charity which will be dispersing donations for the countless clinics, aestheticians, make-up artists, and therapists that are still unable to work due to continued lockdown restrictions on the sector.
Beauty Backed has been spearheaded as a response to the government’s lack of support and understanding of the power and expertise of the industry, and the resulting frustration.
Read more on telegraph.co.uk