By Peter White International Co-Editor EXCLUSIVE: BritBox, the U.S. streamer backed by the BBC and ITV, has hit 1M subscribers.
The service has doubled its take-up since January 2019. The platform, which launched in March 2017, attributed its success to tapping into an “underserved” audience of women 45 years and older with a slew of British series.
It noted that by “super-serving” this audience, it was also able to record low single-digit churn. It has also been closing the gap between the time a show launches in the UK and its debut on BritBox with shows such as The Gavin and Stacey Christmas Special, nature doc series Spring Watch, Piers Morgan-fronted Good Morning Britain and political series Prime Minister’s Questions all airing
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