ViacomCBS’ free ad-supported Pluto TV service might be a flashback to their youth: hundreds of genre-specific linear channels to flip through while navigating via a helpful on-screen program guide.But Pluto TV execs chuckle as they share a very different reaction from the under-25 Netflix generation.
That demo isn’t used to channel surfing and tends to find the whole thing novel as it un-ironically raves about the “innovative user interface.”“We’re almost like the resurgence of vinyl,” quips ViacomCBS streaming president and CEO Tom Ryan, who co-founded Pluto TV four years ago. “Here comes something that is in some ways nostalgic and reminds people of something that is comfortable to them.
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