Kenneth Soh.But their current popularity also goes beyond our want of lighter, barely-there make-up. The increasing demand for make-up products that includes a skincare element saw eight of the top 10 face make-up launches in the first half of 2021 feature skincare benefits, the The NPD Group claim.
And the latest tinted moisturiser offerings are following suit."Tinted moisturiser is an umbrella term for lightweight foundations and they deliver so much for the skin," says make-up artist Caroline Barnes. "Max Factor's Miracle Second Skin is like a hybrid and really hydrates with coconut milk."While the idea of tinted moisturisers always appealed to me, practically speaking, their previously characteristic sheer finish would have never passed.
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