Nick Vivarelli International CorrespondentStreaming platforms are increasingly gaining traction across the Middle East, prompting Arab TV production companies to start transitioning from churning out strictly local shows — many of which launched during Ramadan — to making bolder skeins, some with ambitions for international play.
After a slow start, the subscription video-on-demand market in the 13 leading Arabic territories is expected to rise from 8.61 million paying SVOD customers by the end of this year to 15 million by 2026, according to a recent study by London-based Digital TV Research.Over the next five years, the study predicts that current market leader Netflix will increase subs from 3.4 million to 5.4 million, beating Amazon,.
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