Anderson .Paak has launched a brand new record label called APESHIT INC.The Grammy Award-winning solo artist, who is also one half of Silk Sonic alongside Bruno Mars, announced the arrival of the imprint on Tuesday (November 2) via a tongue-in-cheek pre-recorded press conference.APESHIT’s mission statement is to focus on “raw talent” and artists who can actually play their own instruments.“I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” .Paak said in the clip. “This label is going to be about passion, about feeling, about honesty.
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