Adobe Pays $1.275 Billion To Acquire Cloud Video Specialist Frame.io
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deadline.comAdobe is paying $1.275 billion to acquire Frame.io, a maker of cloud-based video collaboration software.The cash deal aims to streamline the video production process by enabling editors and other participants to work together on projects.
In recent years, with faster broadband and mobile connections raising the bar of consumer expectation, video has exploded as a must-have.
Familiar venues like Hollywood and Madison Avenue have seen output mushroom, and newer frontiers like the political arena and corporate portfolios have emerged as significant growth areas for video.Frame.io, founded in 2014, has more than 1 million users, among them media and entertainment companies, agencies and brands.
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