YouTuber Carter Sharer Unveils L.A.’s Massive Team RAR House
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variety.comJames McClain In today’s brave modern world, social media clout is the highest form of currency. And celebrity capital itself has never been more valuable, with major companies realizing that the easiest way to target the all-important Gen-Z and millennial demographics is through members of their own tribes.
With a myriad array of lucrative branding and sponsorship opportunities available, and no shortage of other income streams (merch, music, tours), young digital content creators with substantial social followings are living lives yesterday’s rockstars could only imagine.Some savvy creators have harnessed their collective clout to rent A-list-style “collab” mansions.
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