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Why the demise of Gieves & Hawkes would be a tragedy for Savile Row

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telegraph.co.uk

for menswear’s Golden Mile. Even its swaggering address couldn’t cement its status more solidly; ‘No. 1, Savile Row’ - for many, the mere thought of Savile Row conjures images of Gieves’ Palladian columns and glossy frontage.

Founded by tailors Thomas Hawkes and James Watson Gieve in 1771 as a military outfitter, it’s dressed some of the most important figures in history, from the Duke of Wellington to Charlie Chaplin, Queen Elizabeth II to Princess Diana.

Michael Jackson wore its military uniform on the Bad tour, while the rakish Ian Fleming dressed himself - and his most famous fictional super spy - in bespoke Gieves & Hawkes.Its suits are, and have always been, timeless.

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