hard.An epic new commercial for Wrigley’s Extra brand gum that celebrates the end of the COVID-19 pandemic is giving cooped up viewers all the feels — in a way that only a gum advertisement could.
The 154-second ad has gone viral since it debuted earlier this month — for good reasonBecause there’s only one appropriate reaction to a commercial narrative with themes that play on our collective loneliness and skin hunger during the pandemic, against the well-timed placement of Céline Dion’s 1996 version of “It’s All Coming Back to Me Now” — and that’s tears.Since the ad dropped, playing in various lengths on TV and digital platforms, viewers have taken comfort in its message on social media.“Cried at a gum commercial.
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