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Ty Burrell

Phil Dunphy

Lorenzo Harris

Why Advertisers (And ABC) Will Miss ‘Modern Family’

Ty Burrell Phil Dunphy county Will Coronavirus show pandemic Fox and

07.07.2020 - 13:13

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By Brian Steinberg Senior TV Editor Toyota was the first advertiser to drive into a partnership with the ABC comedy “Modern Family.” Tonight, it will be the last.

As viewers watch a tribute to the program in the 8 p.m. hour Wednesday on ABC, they will see an animated commercial showing a Toyota Highlander driving through a series of landscapes that clearly evoke the homes and some of the situations that were featured in the longtime program – all in advance of a series finale at 9 p.m.

tonight. Ty Burrell, who plays quirky “Modern Family” character Phil Dunphy, provides narration. “The end of “Modern Family” marks an emotional and important moment,” says Lorenzo Harris, who oversees integrated media operations at Toyota North America.

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