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What’s Fueling a Surge of Content M&A Talks — and Driving Up Valuations

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variety.com

Todd Spangler NY Digital EditorAmazon’s lavish $8.5 billion bid for MGM has inspired a wave of media outfits to try to cash in — with big dollar signs in their eyes.Among the properties in play: Reese Witherspoon’s Hello Sunshine content banner is seeking a sale or an investment partner for a deal that would value the company as high as $1 billion.

SpringHill Co., led by NBA superstar LeBron James and Maverick Carter, is in early discussions with a range of potential investors, with a valuation of up to $750 million.

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