WBD’s Max Readies Rollout in Asia-Pacific, Requires Multiple Models: ‘Our Goal Is to Reach the Fan Base’
variety.comPatrick Frater Asia Bureau Chief Warner Bros. Discovery’s Max streaming service will launch in five markets in Southeast Asia, Hong Kong and Taiwan in the final quarter of this year and in Australia in the first half of 2025.
The rollout will require multiple business models. Max, a technologically improved platform that combines the content offerings of HBO and Discovery, has already rolled out in North America and parts of Europe and Latin America, but is only slowly arriving in the Asia-Pacific region.
It launches Wednesday in Japan, in a partnership with local Japanese streamer U-Next. “In the coming weeks and months there will be many announcements,” said James Gibbons, president of APAC at Warner Bros.
Discovery. He was speaking on the first day of the APOS media and entertainment convention in Indonesia. “We will be flexible and diverse as to how we go about it.
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