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Vox Cinemas Chief on ‘Tenet,’ ‘Mulan’ & Driving Audiences Back to Middle East Venues (EXCLUSIVE)

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27.08.2020 - 17:35

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variety.com

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Nick Vivarelli International CorrespondentMiddle East exhibitor Vox Cinemas has reopened around 71%, or 391, of its 550 screens amid the coronavirus crisis. “Tenet,” which bowed on Aug.

26 in the region, is currently playing on 209 of those screens, six of which are IMAX. On some of Vox’s multiplexes in Saudi Arabia, the Christopher Nolan blockbuster and other films are being shown 24/7, “which helps mitigate some of the capacity restrictions,” says Vox CEO Cameron Mitchell.Mitchell — whose Vox operates in the UAE, Lebanon, Oman, Bahrain, Egypt, Saudi Arabia and Kuwait — spoke to Variety about how “Tenet” and, soon, “Mulan,” which will get a theatrical launch in the Middle East, are driving moviegoers back to cinemas in a region that is.

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