EXCLUSIVE: Viewing on Vizio smart TVs surged to 1.1 trillion minutes in 2020, up 20.3% from 2019 due to the coronavirus pandemic, the manufacturer said Monday.With about 18% market share, Vizio is the No.
2 maker of smart TVs sold in the U.S. Using data from its automatic content recognition subsidiary Inscape, Vizio tracked some 17 million TV sets and viewers who opted in to have their viewing measured.
Of that group, about 14 million view programming through the company’s SmartCast app.While Covid-19 was boosting viewing, streaming was also continuing an ongoing increase in popularity among viewers and programmers.
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