John Hopewell Chief International CorrespondentRevving up its streaming service expansion in Europe, ViacomCBS will launch leading AVOD service Pluto TV in Spain from the end of October.
It will then roll out Pluto TV in France and Italy in 2021, the French launch being set for first quarter 2021, ViacomCBS Networks Intl.
revealed Thursday.Coming less than a month after the announcement of the rebranding of CBS All Access as Paramount Plus, an expanded streaming service set to debut early next year, the new European roll-out shows ViacomCBS ramping up ever more its OTT services in and outside the U.S.Compared with the U.S., Europe is more of a challenge for AVOD due to market fragmentation.
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