John Hopewell Chief International Correspondent Jointly organized by Cannes’ Marché du Film with a Thierry Fremaux Cannes Film Week adding star auteur glamor, Ventana Sur turns 15 this week unspooling Nov.
27-Dec.1 at its usual venue of the Universidad Católica Argentina in Buenos Aires’ Puerto Madero, its most modern and most chic of districts.
Founded with Argentina’s INCAA film-TV agency in 2009, Ventana Sur has proved a modern addition to Latin America’s film landscape, adding international edge to national film industries then lifting off from Mexico City to Bogotá, São Paulo and Rio, Santiago de Chile and Buenos Aires, energised by new film laws modelled on Europe and a wave of new filmmakers: Think Chile’s Pablo Larraín, Mexico’s Carlos Reygadas, Pablo Trapero and Santiago Mitre.
As an arthouse industry worldwide experienced ever more challenges in clinching substantial theatrical sales abroad, Ventana Sur with forward-looking zeal launched sub-markets focusing on still remaining growth axes: Genre (Blood Window), toon pics and series (Animation!), co-production (Proyecta) and now high-end TV (SoloSerieS) and video games (Maquinitas). “Ventana Sur has anticipated a lot of market interests, such as genre and now video games,” says Bernardo Bergeret, Ventana Sur co-director.
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