show audience 2020

Univision to Launch PrendeTV, Touted as First Free Streaming Service for U.S. Hispanic Viewers

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variety.com

Todd Spangler NY Digital EditorUnivision, fresh off the closing of its sale to new owners and installing a new senior management team, is launching a new foray into the streaming wars.The Hispanic media company announced plans to launch PrendeTV, which it says will be the only streaming service aimed at a U.S.

Latino audience with free, ad-supported Spanish-language programming. PrendeTV is set to debut later in the first quarter of 2020 with 30-plus channels and 10,000 hours of on-demand programming.PrendeTV (prende.tv) will comprise Spanish-language movies and TV series, including novelas, comedies, classic sports, documentaries, lifestyle shows and children’s programming.

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