By Brian Steinberg Senior TV Editor Spanish-language broadcaster Univision will make a streaming-video presentation to advertisers on May 12, the latest of the traditional media companies to announce a formal business presentation to Madison Avenue in the wake of the disruption spurred by the coronavirus pandemic.
Univision executives plan to discuss the advertising marketplace and the effects of the contagion on business, according to a company spokesman, as well as offer “more color on our activities plus release new primary research on the Hispanic consumer.” Univision had originally planned to hold its “upfront” showcase on May 12, part of the opening of the annual ad sales market that takes place between U.S.
Read more on variety.com