Twee: The Gentle Revolution in Music, Books, Television, Fashion, and Film. Published in 2014, it detailed a rising appreciation of the whimsical, nostalgic and quirky in popular culture.
References include the adorably dorky Zooey Deschanel in hit sitcom New Girl, which ran from 2011 to 2018, or any film by Wes Anderson.
Spitz hailed it “the most powerful youth movement since punk and hip-hop.”And it was. In the 2010s, fashion girls like me aspired to that aesthetic.
I had the requisite eyelash-skimming fringe and dark-framed specs. My clothes looked like gems from a flea market, even though I’d actually found them on the high street.
Read more on telegraph.co.uk