Will Thorne Staff WriterNBC aired its hour-long reunion special “episode” on Thursday night to un-spectacular numbers.The special, which doubled as a lengthy ad for NBCUniversal and its new streaming service, Peacock, averaged a 0.4 rating among adults 18-49 and only 2.5 million viewers across its runtime.
It’s of course worth nothing that multiple NBC affiliates (namely Gray Television, Hearst, Nexstar, Tegna and Sinclair Broadcasting Group) refused to air the special due to its promotional nature, which likely contributed at least in part to those small numbers, and that the special will probably generate the bulk of its viewership on Peacock when it launches there.
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