TV Ads For Streaming Services Soared 205% To Pass $1B In First Half Of 2020; Hulu Leads, Netflix Stays On Sidelines

deadline.com:

Dade Hayes Finance EditorStreaming services binged on TV ads in the first half of 2020, even without major events like live sports where they could put their messages, according to a new report by ad tracking firm iSpot.Overall spending in the category between January 1 and June 30 exploded past $1 billion, the report said, up 205% from the same period in 2019.

Especially once COVID-19 prompted stay-at-home orders in March and overall streaming shot through the roof, spending followed a similar trajectory.

Disney’s spending on Disney+ and Hulu comprised nearly one in three dollars shelled out on TV from March 12 to June 30. The fierce competition among a quintet of new services — Disney+, Apple TV+, Quibi, Peacock and HBO Max — accounts for.