‘Trolls’ went straight to homes and might have changed movies forever
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nypost.comThe most controversial movie of the year is … “Trolls World Tour”? As innocuous as the rainbow-colored, music-blaring animated movie may seem, the digital release of the “Trolls” sequel has caused a storm to course through the movie industry.
Just as the pandemic worsened and movie theaters were shuttering, Universal Pictures shifted the film’s release to video on demand, leading a charge straight through the theatrical window.
Universal calls the “Trolls World Tour” digital release a success and suggests it may be the beginning of a sea change in how movies are released.
Theater owners strenuously disagree. AMC Theaters, the largest chain in the United States, is signaling an all-out war, saying it will no longer show Universal movies.
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