Toyota Vows to Keep Up With Three Jones (And One More) in Super Bowl Commercial

variety.com:

Brian Steinberg Senior TV EditorToyota no doubt hopes Super Bowl viewers will be jones-ing for its new series of Tundra pick-up trucks after the Super Bowl is over.A 60-second spot that aired just before the automaker’s sponsored halftime report on NBC featured three famous Jones actors — Tommy Lee, Leslie and Rashida — in a humorous scene.

The trio puts individual vehicles through their paces and then gets a surprise visit from Nick Jonas,  who shares most of the consonants in the actors’ surname (Meanwhile, the entire ad takes place to the tune of “It’s Not Unusual,” by Tom Jones).

Publicis Groupe’s Saatchi & Saatchi helped develop the spot.“The four of us could do an action movie,” says Rashida Jones, in a recent interview.

She was happy to be considered for the part. “It’s so rare that you get offered something that you’re kind of one of very few people that can actually do the job based on your last name.” While the Super Bowl often conjures up images of beer ads from Anheuser-Busch InBev and commercials for soda and snacks from PepsiCo, Toyota has been one of the Big Game’s staunchest sponsors in the past two decades.