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TikTok Signs as VidCon Title Sponsor for 2021, Taking Spot From YouTube (EXCLUSIVE)

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variety.com
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Todd Spangler NY Digital EditorVidCon was first held in 2010, and in its earliest years it was closely aligned with YouTube.

And YouTube, looking to support the event for digital video creators, has been the lead sponsor for the confab’s events going back to 2013.This year, it’s different: TikTok has signed on as the title sponsor for VidCon US 2021, which is set to return to the Anaheim Convention Center Oct.

21-24. YouTube will still be in the mix among the ancillary sponsors, per a source close to VidCon, but the change marks a shift in the event — and more broadly, the creator economy — to embrace multiple platforms.The sponsorship deal “strengthens TikTok’s commitment to the creator community, leveraging VidCon’s core audience of.

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