Tiger King's Joe Exotic has become the face of a new streetwear collection that features printed images of backstabbing, betrayal and fake friends.
The infamous tiger handler, 57, who is currently serving a 22-year jail sentence, is believed to have hammered out the business details from his jail cell.
According to TMZ, fashion label owner Odain Watson asked Joe to partner with him on a limited collection for the brand Odaingerous.
A contract is "close to being signed" as the two parties agree on the final financial terms. Odain appears to have confirmed the news on the brand's social media page.
Read more on mirror.co.uk