This Morning viewers cringed during Wednesday's show as Ruth Langsford spoke to her replacement Alison Hammond after she was unceremoniously axed from the show.
Ruth and her husband Eamonn Holmes were said to be devastated when they learnt they were being replaced by Alison and Dermot O'Leary.
And as Ruth was hosting Loose Women, she cut to the This Morning studio to explain what they had coming up on the show. But viewers pointed out she did not even acknowledge Alison, who was standing in for Holly Willoughby, and spoke to Phil Schofield instead.
One viewer tweeted: "Ruth speaking to Phil and ignoring Alison on this morning. Awkward." Another cringed:" Alison waving to Ruth.
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