After the release of Tenet and Mulan was pushed back again amid a surge in U.S. coronavirus case counts, Ellis Jacob, chairman of the National Association of Theatre Owners, has discussed efforts to reopen Los Angeles and New York City movie screens to the summer's biggest tentpole releases. "The studios need their movies broadly released.
They cannot release them in specific areas without others," Jacob, who is also president and CEO of the Cineplex chain in Canada, told The Hollywood Reporter on Tuesday.
While movie theaters in around 40 U.S. states have got a greenlight to reopen, red still flashes for New York City and Los Angeles, the two largest markets in terms of box office revenue required for a meaningful return of the domestic.
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