John Lewis Wim Hof BBC show 2020 John Lewis Wim Hof

The tell-tale signs your wardrobe is middle class

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telegraph.co.uk

Tamara wears: Tweed blazer, £79.99, Mango; Ribbed t-shirt, £40, Jigsaw; Trousers, Raey, Tamara’s own; Suede Mary Jane shoes, £79, John Lewis; Vintage earrings, £38, Susan CaplanThe Dryrobe – a towel-coat hybrid designed for warming up after a dip in the sea – became the most wanted outerwear last winter, after innumerable Britons took up wild-swimming.

Add in the switch to remote working and the blending of leisure into the working day, and the Dryrobe is now increasingly being worn as a mainstream accessory, at the supermarket or walking the dog.

Hit BBC television show Freeze the Fear with Wim Hof also contributed to rising sales of changing robes, which have doubled in the past year.

You may be hitting the local lido rather than risking a river full of sewage, but the middle-class obsession with cold water dips isn’t waning. “Outdoor swimming is not only good for the body, but also for the mind,” says Jo Bennett, head of buying at John Lewis. “We have seen customers searching and shopping for the essentials; from waterproof robes and swimsuits to stylish goggles and winter warmers.”It wasn’t just the return of wedding season this year – it was Ascot, the jubilee and a summer of events which required a hat.

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