The real reason we're all obsessed with the '70s again
telegraph.co.ukthe shame takes on an added dimension. There were no cute frocks or winsome jumpers for the 1970s child: just corduroy bell-bottoms, Crimplene shirts, polyester dresses and crochet waistcoats, in various hues of orange, purple, mustard or brown.
The reason every ’70s child looks slightly pained in these photos is because they were mortified about their hair. The Alexa, the Rachel and the Lady Di having yet to be invented, it was inevitably cut in the shape of a pudding bowl, a style with an unfailing ability to make everyone look equally hideous.
For those who lived through the 1970s, the prospect of the era being back in fashion is an amusing one. When you’ve worn it all the first time around, the second time around feels like costume.
But then, 1970s fashion is costume, and that’s precisely its appeal. It’s why Gucci’s Alessandro Michele is so fixated on the decade, knowing that its exaggerated proportions, garish prints and luxuriant, richly coloured fabrics are perfectly placed to make a splash not only on the red carpet, but on social media, a platform that rewards a strong visual message.
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