Owen Gleiberman Chief Film CriticQuibi, to put it politely, got off to a shaky start, and for the worst of all possible reasons.
Yes, it had the sheer bad luck to launch at the start of the pandemic — not exactly a moment when folks were clamoring to watch short films on their phones as they traveled to work.
More than that, though, the concept itself was based on a fundamental miscalculation of the marketplace. Do people in 2020 watch a ton of short content?
Sure they do. Is much of it — at least, by any civilized standard — cheesy, obnoxious, degraded, sensationalistic trash on YouTube?
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