Disney and Netflix dominate a just-released list of the biggest and best franchises in entertainment. The results, as Variety first reported, come from National Research Group (NRG), a global insight and strategy firm which began conducting interviews in 2019 — over 350,000 in total — to determine which Hollywood franchises were deemed the most “bold, inspiring, and thought-provoking” by consumers in the U.S.
Disney dominated the list, garnering 70 per cent of the entries and taking top honours with its Star Wars spinoff series “The Mandalorian”.
That was followed closely by Disney + Marvel’s mega-franchise, “The Avengers”. Netflix earned the No. 3 spot on the list with its breakout series “Stranger Things”.
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