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‘The Cube’ Creator Adam Adler Joins ITV Studios’ Potato As Creative Director; Label Merges With Gameface
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deadline.comAdam Adler, creator of global hit format The Cube, has joined ITV Studios non-scripted label Potato as creative director, as the label merges with Adler’s former employer Gameface.ITV Studios-backed Gameface’s IP including ITV format The Void and Britain’s Brightest Family will integrate with The Chase producer Potato’s roster, with Adler joining Potato creative directors Martin Scott and Phil Mount and reporting into Managing Director Michael Kelpie.During his stint as Creative Director of Objective Productions, Adler created The Cube, which has sold to multiple territories including TBS in the US with Dwayne Wade hosting and was recently rebooted by ITV.
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