brands like Rixo and Worme pivoting to selling glossy pyjamas and silk face masks, retailers are doing everything they can to diversify, but what happens to all the unsold pieces now the closest we will get to an actual party is watching other people throw one on television?Back in the spring and summer when brands were designing and commissioning winter collections, there were suggestions that the pandemic might be over by Christmas.
Yes, that seems naive in retrospect, but it also means that while stores may well have fewer party-centric collections than usual, there will still be glittery dresses and vertiginous heels waiting to be sold at a time when most of us are buying pyjamas, leggings and thick jumpers. “Party dresses are higher.
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