EA and the Federation Internationale de Football Association over the licensing of the FIFA brand for EA’s popular sports game, FIFA, are stalling.It was already known that EA was considering a name change for its famous FIFA series, but a new report by The New York Times has revealed more information about why this name change may be taking place.“[FIFA’s] licensing agreement [with EA] has grown to become the organization’s single-most valuable commercial agreement, now worth about $150 million per year,” wrote New York Times reporter Tariq Panja.“The core of the dispute is financial,” Panja wrote. “FIFA is seeking more than double what it currently receives from EA Sports.”According to the report, EA’s Ultimate Team mode, which has.
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