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TikTok Adds Text-Based Posts, but It’s Not Really Aimed at Becoming a Twitter Rival
Todd Spangler NY Digital Editor TikTok has added the ability to create text-based posts — alongside its central short-form video format — although the move is more about giving users a new option for sharing content, rather than representing a new challenge to Elon Musk’s Twitter (which is rebranding as X) or Instagram’s Threads. TikTok’s new text posts have a 1,000-character limit. Users can customize their text posts by adding a sound (such as song snippets), tagging a location, enabling comments and allowing Duets, among other features. Unlike Twitter or Threads, on TikTok, text-based posts aren’t designed to facilitate a conversation — TikTok posts still function more like Instagram posts, which followers may be able to comment on but that’s not the main point.