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ADOR CEO Min Hee-jin reportedly “demanded” for authority to terminate NewJeans’ contracts

ADOR CEO Min Hee-jin had allegedly “demanded” for HYBE to give her the authority to terminate NewJeans‘ contracts, according to a new media report.The claim that Min Hee-jin had asked to have the authority over the exclusive contracts of popular K-pop girl group comes from a new Yonhap News Agency report today (May 2), which described her request as a “demand” while citing unnamed sources from the music industry.The ADOR CEO had reportedly made the request after negotiations between the executives of the K-pop agency and its owner HYBE over a revised shareholders agreement had hit a roadblock around the tail-end of 2023. HYBE allegedly reportedly rejected the demand, calling it “too much”.Min has since confirmed that such a “request” submitted in a proposal to HYBE, but claimed that it was to “address unreasonable interference [by HYBE], an issue that emerged during NewJeans’ debut, and to ensure independent management of the label” in a statement.The ADOR CEO also denies that the request was related to recent allegations that she had planned to takeover control of the K-pop agency from HYBE.
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HYBE’s latest girl group NewJeans make their much-anticipated debut with ‘Attention’
NewJeans, the latest girl group to debut under HYBE Labels, have made their debut with a new single titled ‘Attention’.The sleek new single was officially unveiled on July 22 at midnight KST alongside its accompanying music video as the first look at the NewJeans, the first K-pop act to debut under HYBE’s recently launched independent music label ADOR (All Doors One Room).The visual for ‘Attention’ depicts the five-member act roaming the streets of Spain, depicting the narrative of a close-knit group of teenage girls as they come together to perform the song’s energetic choreography.“You got me looking for attention / You got me looking for attention / Got me confused but one thing’s for sure, I know you’re the one,” they croon in the chorus. ADOR later released a performance video for the track, watch it here.NewJeans is composed of Vietnamese member Hani, Australian-Korean idol Danielle Marsh (also known as Mo Ji-hye), Haein, former kids’ group USSO.GIRL member Hyein and Minji, who is best known for her past appearance in the music video for BTS‘ 2021 English single ‘Permission To Dance’.The release of ‘Attention’ is notably the first “content” from the girl group to have been unveiled by ADOR since the announcement of the group’s launch was made earlier this month.
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Watch the first teasers for HYBE subsidiary ADOR’s upcoming K-pop girl group
HYBE has dropped the first set of teasers for its upcoming K-pop girl group.On July 1, HYBE subsidiary ADOR, which is headed by HYBE’s Chief Brand Officer (CBO) Min Hee-jin, took to the imprint’s social media pages to post the first set of cryptic teasers for its new girl group.The teasers include a peculiarly animated video of green, white, pink, blue and yellow rabbits rollerskating in orderly fashion, against a backdrop of pink and blue flames over an otherwise plain black background.A post shared by ADOR (@alldoorsoneroom)Other posts also include individual animations of the numerical numbers “22”, “7” and “22”, assumed to highlight the announcement of the group’s first content on July 22 this year, as teased in the captions of ADOR’s posts. More details about the new act, including their exact line-up and debut date, are expected to arrive in the coming months.A post shared by ADOR (@alldoorsoneroom)A post shared by ADOR (@alldoorsoneroom)A post shared by ADOR (@alldoorsoneroom)ADOR’s upcoming K-pop act was previously teased by Min herself in an interview earlier this year, who explained that the girl group will “present the direction I’ve had specific plans for a new girl group for a long time”, and at the time provided an estimate of the girl group’s debut to be sometime in the third quarter of this year.Min also revealed that the as-yet-unnamed girl group had been in the works for as long as two years.
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