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HYBE-ADOR feud: a comprehensive timeline of events

HYBE and its subsidiary label ADOR has emerged as one of the most high profile feuds we’ve witnessed in K-pop in recent memory.ADOR, which houses popular K-pop girl group NewJeans, is helmed by former SM Entertainment creative director Min Hee-jin and was once poised to become one of HYBE’s most lucrative labels. However, it is now at the centre of an alleged power struggle over the treatment and management of NewJeans and future creative projects under ADOR.Founded in November 2021, Min Hee-jin launched the label after two years as HYBE’s Chief Brand Officer.
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