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Sustainability at Primark prices? There has to be a catch

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telegraph.co.uk

a more sustainable and ethical business” for more than a decade (full transparency: I even worked with the brand myself, before I knew better) and has collaborated with numerous partners, including WRAP, CottonConnect, the ACT initiative and the Ellen MacArthur Foundation, to help it make good on its promises.

Certainly Primark’s corporate social responsibility statements go far deeper than the wafty claims peddled by most purveyors of £10 frocks.

It would be nice to chalk this all up as a win, and go out to lunch.But when we look past the greenwash and back-patting, there are a few points noticeably absent from today’s grand plan.For starters, no mention is made of slowing down production.

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