Supermarket fashion hasn't just grown in the past five years, it has positively thrived. With consumers looking to tighten their belts but still stay on trend, supermarket fashion lines saw an opportunity to grow into the fashion market space and grabbed the chance with both hands.
Add in a pandemic that closed a large part of the high street down for three months, supermarkets suddenly had a unique opportunity as being the only bricks and mortar fashion spaces able to operate in some kind of normality.The high street has undoubtably suffered with the growth of online over the past 10 years, as many shun in-store shopping for the convenience and comfort of shopping digitally.
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