Shopping for jeans is possibly the hardest fashion task, but it is made even more tricky by the unbalanced sizing on the high street.
We've all been there, you're one size in one shop and then a totally different size in the next, the lack of standardised size in the industry is a huge problem and one that can really upsets consumers too.
Not too long ago, Jacqueline Jossa took to social media to call out the poor sizing in Zara and how it really affected her body confidence. “To be honest, I had a mental breakdown yesterday basically because the sizing in Zara is offensive.
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