'Sunday Night Football' Among Most-Watched Programs for Women Over 50 (Exclusive)
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hollywoodreporter.comWomen over 50 are spending more time than ever online, even as the media they consume continues to exclude them, according to a new Nielsen study.
In "Shattering Stereotypes: How Today's Women Over 50 are Redefining What's Possible On-Screen, At Work and At Home," the latest installment in the company's Diverse Intelligence Series, the company's Gracenote Inclusion Analytics tool provides the latest numbers in the unsurprising finding that the underrepresentation of women onscreen is only exacerbated as they grow older.
Whereas women in general take up 38 percent of onscreen time on television, the share for women over 50 shrinks to 8 percent, even though they are 20 percent of the population. (In other words, they are 60 percent less.
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