Music Ally, Ek has made controversial new comments about artists’ public unhappiness with the money they receive from streaming, and how he believes they can create a “continuous engagement with their fans.”“It’s quite interesting that while the overall pie is growing, and more and more people can partake in that pie, we tend to focus on a very limited set of artists,” Ek said in the interview. “Even today on our marketplace, there’s literally millions and millions of artists.
What tends to be reported are the people that are unhappy.”“In the entire existence [of Spotify] I don’t think I’ve ever seen a single artist [publicly say] ‘I’m happy with all the money I’m getting from streaming'” he added. “In private, they have done that many.
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