SPFL have ramped up their work with Premier Sports as the broadcaster was revealed as the new League Cup sponsor. The competition, which was sponsored by Betfred this season as St Johnstone lifted the trophy, will now be known as the ‘Premier Sports Cup’.
The two-year sponsorship of the League Cup will also see additional investment from the channel. And the announcement also coincides with Premier Sports extending their broadcast contract by a further two years.They will will now be exclusive broadcaster of the Premier Sports Cup until at least the end of season 2026/27.
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