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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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SPFL reveal League Cup rebrand as Premier Sports step up sponsorship amid TV deal extension

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dailyrecord.co.uk

SPFL have ramped up their work with Premier Sports as the broadcaster was revealed as the new League Cup sponsor. The competition, which was sponsored by Betfred this season as St Johnstone lifted the trophy, will now be known as the ‘Premier Sports Cup’.

The two-year sponsorship of the League Cup will also see additional investment from the channel. And the announcement also coincides with Premier Sports extending their broadcast contract by a further two years.They will will now be exclusive broadcaster of the Premier Sports Cup until at least the end of season 2026/27.

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