Snoop Dogg is taking his talents to the wine business. On Wednesday (April 15), 19 Crimes announced their multi-year partnership with The Doggfather and will release his first bottle of wine --aptly titled Snoop Cali Red -- this summer. "I've been a fan of this wine, and I'm excited to unveil my Snoop Cali Red this summer and share the experience with all my fans.
It's one of the most successful brands in the market, so I'm more than eager to bring this collaboration to the world!" stated Snoop in a press release."Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red," said TWE marketing vice president, Americas, John Wardley.
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