Todd Spangler NY Digital EditorSnap is shelling out millions to creators as it tries to chase TikTok in the booming short-form video space.In the six months since launching Snapchat Spotlight, a new section of the app that lets users share and watch TikTok-like user-created video clips, the company has paid out more than $130 million in total to a group of more than 5,400 creators.
It made the announcement at Snap Partner Summit 2021 on Thursday.“Snapchatters are continually rewarded for their creations, and anyone can earn from the millions per month we offer to those who make top videos,” said Reesha Sodha, head of product marketing for creator platform.Meanwhile, at the partner event, Snap CEO Evan Spiegel touted a new metric: He said.
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